
Toyota outsells every other brand in the UAE, and the reason is not any single model — it is that 37 of the model lines on offer cover almost every price point and body style a buyer might want, from a 1.0 L city crossover to a 4.0 L V6 off-roader. Depth, not glamour, is the strategy.
How much does a new Toyota cost in the UAE?
The 2026 range starts at AED 63,500 and reaches AED 445,000. The cheap end is small crossovers and compact sedans; the money sits at the top with the full-size SUVs, the pickups and the large minivans. Unusually for a mainstream brand, the middle of that band is densely populated rather than thin.
Which Toyota models are sold in the UAE?
SUVs dominate, with 13 of them running from the small Raize and Rush up through the RAV4 and Fortuner to the Prado and Land Cruiser. There are 4 sedans, led by the Yaris and Corolla, plus 4 vans, 4 minivans, 3 pickups and 2 coupes.
Toyota or Nissan for a big SUV in the UAE?
This is the brand's defining head-to-head here, and the Land Cruiser wins it on ownership cost: it holds its value better than anything else its size, and it is the easier car to get repaired anywhere in the country. The Patrol is the more comfortable and better-equipped car on tarmac and the quicker one in a straight line. Buyers who keep cars a long time tend to end up with the Toyota.
What does a Toyota cost to run in the UAE?
Less than almost anything comparable, and predictably so. Al-Futtaim Motors is the distributor, with sales and service in Dubai, Abu Dhabi and Sharjah, but the real saving is that every independent workshop in the country knows these cars and stocks the parts. Warranty cover across most of the range runs three years or 100,000 km.
Is a used Toyota the better buy?
It depends on the model, but the mechanical case is strong across the board. Toyotas are the benchmark here: of 5,644 we have inspected in the UAE, at a median of 100,000 km, 11% arrived with a fault in the engine, gearbox, suspension or steering — a lower share than any other mainstream brand CarSwitch sees at that mileage. The catch is that the same reputation keeps used prices high, so the saving against new is smaller than on a weaker badge.
Start from the body style you need, then check the new price against the used Toyotas listed now.
Land Cruiser
AED 177,900 - 409,900
Rav 4
AED 99,900 - 152,900
Corolla
AED 76,900 - 89,900
Prado
AED 199,900 - 264,900
Camry
AED 122,900 - 151,900
Yaris
AED 64,900 - 169,900
Fortuner
AED 128,900 - 173,900
Hilux
AED 115,900 - 155,900
Highlander
AED 165,900 - 205,900
Corolla Cross
AED 96,900 - 111,900
Urban Cruiser
AED 79,900 - 86,900
C-hr
AED 95,900 - 102,900
Hiace
AED 131,900 - 150,900
Prius
AED 89,100 - 105,000
Supra
AED 238,900 - 259,900
86
AED 162,900
Rush
AED 71,900 - 76,900
Tundra
AED 265,000 - 310,000
Veloz
AED 81,900
Innova
AED 126,900 - 138,900
4runner
AED 255,000
Raize
AED 63,900 - 66,900
Crown
AED 199,900
Sequoia
AED 345,000 - 445,000
Alphard
AED 220,000
Sienna
AED 150,500
Tacoma
AED 200,000
Avanza
AED 63,500 - 67,500
Coaster
AED 218,900 - 265,900
Granvia
AED 216,900
Liteace
AED 69,900