Ford 2026 Prices in UAE

Ford is one of the most recognisable American automotive brands globally and holds a strong position in the UAE across SUVs, pickups, and performance cars. The lineup spans from AED 60,900 to AED 439,845, covering 36 models and a wider range of body styles than most rivals can match — from city-friendly crossovers to Raptor-grade off-roaders. Ford's UAE presence is underpinned by the Mustang's iconic status, the Ranger and F-Series dominance in the pickup segment, and a growing Bronco following among off-road enthusiasts.

In the UAE, Ford vehicles are distributed by Al-Tayer Motors, which has held the franchise for decades. Showrooms and authorised service centres operate across Dubai, Abu Dhabi, and Sharjah, with service centres in most major emirates.

Ford's UAE lineup runs from AED 60,900 to AED 439,845 across SUVs, sedans, pickups, and vans. At the affordable entry point, the Figo hatchback and Escort sedan serve budget-conscious buyers. The Territory and EcoSport sit at the compact crossover end, while the Escape bridges into mid-size territory. The Edge and Everest serve family SUV buyers looking for more substance, and the three-row Explorer handles the larger family SUV segment. The Expedition is Ford's full-size SUV flagship. On the pickup side, the Ranger covers the mid-size segment extensively — from a workhorse double cab to the performance-oriented Ranger Raptor — while the F-Series runs all the way to Raptor spec. The Bronco, available in two- and four-door configurations, has become a genuine lifestyle SUV with serious off-road hardware. For performance buyers, the Mustang remains the centrepiece, available as a fastback coupe. The Taurus serves the family sedan segment, and the Transit covers commercial van needs.

Ford retains approximately 44% of its value after five years — better than Chevrolet at 41% but noticeably behind Toyota at 56% and Nissan at 53%. Buyers planning to sell within three to five years should factor this gap into their total ownership calculation, particularly against Japanese rivals at similar price points.