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Land Rover is Britain's definitive off-road luxury marque — a brand whose entire lineup is built around SUVs, ranging from AED 235,000 for the compact Discovery Sport up to AED 677,390 for the flagship Defender V8. In the UAE, Land Rover occupies a unique position: it competes directly with Mercedes-Benz GLE and BMW X5 on cabin quality, while offering genuine off-road credentials that most European luxury rivals cannot match. The 2026 lineup covers three distinct models, all body-on-frame-inspired SUVs with varying degrees of capability and refinement.
In the UAE, Land Rover vehicles are distributed by Jaguar Land Rover's official partner, Al-Tayer Motors. Showrooms and authorised service centres operate across Dubai, Abu Dhabi, Sharjah, and the Northern Emirates, with the brand having maintained a continuous presence in the market since the 1990s.
The UAE lineup runs from AED 235,000 to AED 677,390 across three models. The Discovery Sport is the entry point — a compact five-seat SUV with a turbocharged four-cylinder engine, positioned as the most accessible Land Rover for urban buyers who still want the badge and mild off-road ability. The Discovery steps up to a larger, seven-seat family SUV with a more powerful engine and a more commanding road presence — its single variant in the current UAE lineup sits firmly in the mid-range. At the top, the Defender is the centrepiece of the brand: available in short-wheelbase 90 and long-wheelbase 110 body styles, it spans from a capable but attainable entry trim up to the high-performance V8 variant — a serious collector's proposition that few rivals can challenge on outright off-road pedigree combined with supercar-level power.
