
Toyota is the world's best-selling automaker and the dominant brand in the UAE — a position built on a lineup that stretches from affordable city cars from AED 63,500 to flagship full-size SUVs approaching AED 445,000, with one of the broadest hybrid selections of any manufacturer on sale here. The brand's reputation for reliability and strong resale values keeps it at the top of UAE new-car registrations year after year.
In the UAE, Toyota vehicles are distributed by Al-Futtaim Motors, which has been the official distributor since the 1950s. Showrooms and authorised service centres operate across Dubai, Abu Dhabi, Sharjah, and the Northern Emirates.
Toyota's UAE lineup spans virtually every segment and runs from AED 63,500 to AED 445,000. At the entry level, the Avanza and Raize sit at the affordable end of the range, joined by the Rush and Yaris for buyers who want a step up in refinement. The Corolla and Camry anchor the family sedan segment, with hybrid versions available for buyers focused on running costs; the Crown adds a more premium hybrid sedan option. Crossover and SUV buyers are well served by the C-HR, Urban Cruiser, Corolla Cross, RAV4, and Fortuner — the RAV4 and Corolla Cross both offering hybrid drivetrains. For three-row SUVs, the Highlander comes as a hybrid, while the Prado, Land Cruiser, and 4Runner deliver serious body-on-frame off-road capability. At the flagship end, the Sequoia offers full-size SUV space. Pickup buyers can choose between the Hilux for workhorse duty and the Tundra for a more premium truck experience, with the Tacoma rounding out the pickup range. People-mover buyers have the Innova, Sienna, Veloz, and the executive-grade Alphard and GranVia. Commercial van buyers are served by the HiAce, LiteAce, and Coaster. At the sporting end, the GR86 and GR Supra deliver genuine driver-focused performance at a fraction of European rival prices.
Land Cruiser
AED 177,900 - 409,900
Rav 4
AED 99,900 - 152,900
Prado
AED 199,900 - 264,900
Corolla
AED 76,900 - 89,900
Camry
AED 122,900 - 151,900
Yaris
AED 64,900 - 169,900
Fortuner
AED 128,900 - 173,900
Hilux
AED 115,900 - 155,900
Corolla Cross
AED 96,900 - 111,900
Highlander
AED 165,900 - 205,900
Urban Cruiser
AED 79,900 - 86,900
Veloz
AED 81,900
C-hr
AED 95,900 - 102,900
Hiace
AED 131,900 - 150,900
Rush
AED 71,900 - 76,900
Raize
AED 63,900 - 66,900
4runner
AED 255,000
Innova
AED 126,900 - 138,900
Supra
AED 238,900 - 259,900
Tundra
AED 265,000 - 310,000
86
AED 162,900
Prius
AED 89,100 - 105,000
Sienna
AED 150,500
Sequoia
AED 345,000 - 445,000
Crown
AED 199,900
Tacoma
AED 200,000
Alphard
AED 220,000
Avanza
AED 63,500 - 67,500
Coaster
AED 218,900 - 265,900
Granvia
AED 216,900
Liteace
AED 69,900