<p>Ford is one of the most recognisable American automotive brands globally and holds a strong position in the UAE across SUVs, pickups, and performance cars. The lineup spans from 14,895 to 439,845, covering 36 models and a wider range of body styles than most rivals can match — from city-friendly crossovers to Raptor-grade off-roaders. Ford's UAE presence is underpinned by the Mustang's iconic status, the Ranger and F-Series dominance in the pickup segment, and a growing Bronco following among off-road enthusiasts.</p><p>In the UAE, Ford vehicles are distributed by Al-Tayer Motors, which has held the franchise for decades. Showrooms and authorised service centres operate across Dubai, Abu Dhabi, and Sharjah, with service centres in most major emirates.</p><p>Ford's UAE lineup runs from 14,895 to 439,845 across SUVs, sedans, pickups, and vans. At the affordable entry point, the Figo hatchback and Escort sedan serve budget-conscious buyers. The Territory and EcoSport sit at the compact crossover end, while the Escape bridges into mid-size territory. The Edge and Everest serve family SUV buyers looking for more substance, and the three-row Explorer handles the larger family SUV segment. The Expedition is Ford's full-size SUV flagship. On the pickup side, the Ranger covers the mid-size segment extensively — from a workhorse double cab to the performance-oriented Ranger Raptor — while the F-Series runs all the way to Raptor spec. The Bronco, available in two- and four-door configurations, has become a genuine lifestyle SUV with serious off-road hardware. For performance buyers, the Mustang remains the centrepiece, available as a fastback coupe. The Taurus serves the family sedan segment, and the Transit covers commercial van needs.</p><p><strong>Market Value</strong></p><p>Ford retains approximately 44% of its value after five years — better than Chevrolet at 41% but noticeably behind Toyota at 56% and Nissan at 53%. Buyers planning to sell within three to five years should factor this gap into their total ownership calculation, particularly against Japanese rivals at similar price points.</p>
Hi Guest
2026
