
Ford sells 17 model lines in the UAE and almost all of the volume sits in two categories: large SUVs and pickups. The rest of the range — a hatchback, two sedans, a van — exists to fill out the price list rather than to compete for attention, and the pricing makes that obvious. The pickups and the large SUVs are also where the recent engineering is — the Ranger and Everest were renewed in 2022, the Bronco revived a year earlier.
How much does a new Ford cost in the UAE?
From AED 60,900 to AED 439,845, which is one of the widest ranges any mainstream brand offers here. Engines start at 1.5 L and reach 5.0 L, and the 2026 price list is heavily weighted towards the upper half: the Bronco, Expedition, F-150 and Mustang all sit in territory where a buyer is choosing a vehicle rather than a budget.
Which Ford models are sold in the UAE?
Eight SUVs, from the EcoSport up through the Territory, Everest and Explorer to the Bronco and Expedition. The Ranger and F-150 cover pickups, the Mustang stands alone as the coupé, and the Figo, Escort, Taurus and Transit fill the remaining niches.
Ford F-150 or Chevrolet Silverado?
The F-150 is the more refined truck to drive daily — better cabin materials, a quieter ride and a lighter body that makes it feel less like a commercial vehicle in traffic — and its EcoBoost engines pull harder in the mid range than the equivalent V8. The Chevrolet Silverado counters with a simpler, tougher drivetrain that fleet buyers prefer and a naturally aspirated V8 that costs less to keep running past 200,000 km.
Is a used Ford the better buy?
On the large models, usually. The Fords reaching CarSwitch for inspection in the UAE arrive at a median of about 138,000 km, and 25% carry an engine, gearbox, suspension or steering fault — the mark of vehicles that have covered serious distance in heat rather than a defect peculiar to the brand. It also means the inspection report, not the badge or the year, is what should decide between two examples.
Al Tayer Motors covers sales and service from Dubai and Sharjah; before committing to a new one, check what the same model costs among the used Fords listed now.
Mustang
AED 219,500 - 304,395
Explorer
AED 205,695 - 255,000
Edge
AED 169,000 - 255,000
Territory
AED 105,500 - 148,995
F-series
AED 183,500 - 407,295
Bronco
AED 175,000 - 439,845
Everest
AED 160,545 - 202,545
Expedition
AED 268,000 - 356,895
Taurus
AED 110,000 - 188,895
Escape
AED 101,745
Ecosport
AED 67,000 - 80,000
Figo
AED 60,900
Ranger
AED 138,495 - 268,695
Escort
AED 63,000
Transit
AED 117,495