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Fuel Type Category
REEV (Range Extended Electric Vehicle)
transmission
Automatic
Number Of Seats
6 - 7
Fuel Type Category
REEV (Range Extended Electric Vehicle)
transmission
Automatic
Number Of Seats
6 - 7
Drivetrain Type
Rear Wheel Drive
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The 2026 Rox Adamas is a seven-seat range-extended electric SUV that blends serious power with EV-first running — a rare proposition in the UAE market at this price point. Prices start from AED 230,000 for the Couch 7-Seater and rise to AED 350,000 for the Royal Edition.
At its core, the Adamas runs a 1.5-litre turbocharged REEV (Range Extended Electric Vehicle) system producing 475HP, with the petrol engine acting purely as a generator to top up the battery rather than driving the wheels directly. This architecture means near-silent EV driving in the city, with the range anxiety of a conventional SUV eliminated on longer desert or inter-emirate runs. The entry Couch 7-Seater covers the practical brief with full seven-seat accommodation, while the Royal Edition steps up with a more lavishly appointed cabin and additional comfort and technology features suited to buyers treating it as a flagship MPV-SUV.
Pros: the 475HP output puts it firmly in performance-SUV territory while still delivering EV-style efficiency in daily urban driving — a combination few rivals at this price match. Seven genuine seats in a package that drives like an electric car is a meaningful differentiator over traditional seven-seat petrol SUVs. Cons: Rox is a new nameplate in the UAE without an established dealer and service network, which introduces ownership uncertainty that buyers considering a Toyota, Kia or Hyundai alternative would not face. Residual values are entirely unproven at this stage, making it a riskier choice for buyers who plan to sell within three to five years.
As a newly launched model from a brand with no UAE sales history, there is no residual value data available yet. Prospective buyers should treat resale as an open question and factor in the cost of ownership accordingly — this is a model for buyers prioritising the technology and specification over predictable long-term value.
No direct comparables have been identified for this model on CarSwitch at this time. Buyers drawn to the Adamas's REEV powertrain and seven-seat layout may also wish to consider established hybrid and plug-in hybrid seven-seaters in the UAE market when weighing up long-term ownership confidence alongside the Adamas's more compelling specification.
