Hi Guest
ROX is a young Chinese maker of large luxury SUVs that run a petrol engine purely as a generator — the wheels are always driven electrically, so there is no charging plan to make and no gearbox to feel.
How much does a new ROX cost in the UAE?
AED 230,000 at the entry and AED 350,000 at the top, which is German-flagship money and deliberately so. Both models are large, heavily equipped and specified with lounge-grade rear seating; there is no cheap ROX, and the brand does not pretend to offer one.
Which ROX models are sold in the UAE?
Two. The ROX 1 is the six-seat SUV, sold in a single fully equipped version with all-wheel drive. The ROX Adamas is the seven-seat car above it, offered in three very different specifications that climb a long way in price.
ROX or an established luxury SUV?
ROX gives you more space, more equipment and a smoother drivetrain than the money usually buys, and the range extender removes the one objection most buyers still have to electric cars. An established rival gives you dealers everywhere, a chassis with decades of development in it, and a resale value you can look up before you buy rather than after.
What is a ROX like to own in the UAE?
Plugging in is optional — charge at home and short trips run on battery for almost nothing, or never plug in at all and the petrol generator covers everything. The engine still needs its oil services. Sales and after-sales are handled by the brand's appointed distributor, which is the first thing to check the location and terms of.
Is it too early to buy a ROX?
At this price the risk worth weighing is resale rather than reliability, because a new luxury badge with few cars on the road depreciates faster than a known one. Nothing about the drivetrain is exotic, and the engineering is sound. Buy it if the interior and the space justify the money on the day you sign.
Sit in the second row of both models before choosing; that is where the difference lives.
