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Maserati is Italy's dedicated luxury performance brand — the only manufacturer that combines a genuine motorsport heritage with a full lineup of road cars spanning compact SUVs to grand touring coupes. In the UAE, the range runs from AED 309,000 for the entry Grecale SUV up to AED 1,100,000 for the flagship GranTurismo, giving buyers a broader choice of price points than the brand's exclusive image might suggest.
Maserati vehicles in the UAE are distributed by Al Habtoor Motors, which has represented the brand locally for decades. Showrooms and authorised service centres operate in Dubai and Abu Dhabi, with the Corniche Street and Sheikh Zayed Road locations handling the majority of new-car sales and aftersales.
The UAE lineup currently spans four models across seven variants. At the entry point, the Grecale is a compact luxury SUV that competes directly with the Porsche Macan and Alfa Romeo Stelvio — it is the most accessible Maserati on sale and the volume leader for the brand locally. A step up, the Levante is the brand's larger body-on-frame SUV, positioned against the Porsche Cayenne in both size and price. For sedan buyers, the Ghibli remains in the lineup as a long-wheelbase executive car that undercuts the Quattroporte. At the sporting end, the GranTurismo coupe — available in both twin-turbocharged and full-electric Folgore form — is the most visually arresting model in the range and the one that most directly expresses what Maserati stands for. The brand's shift toward electrification is visible across the lineup, with mild-hybrid systems standard on several models and the Folgore badge denoting full-electric variants on both the Grecale and GranTurismo.
