
Denza is BYD's premium SUV sub-brand, engineered to compete with European luxury nameplates on technology, electrification, and cabin refinement — while carrying more accessible price tags. In the UAE, the lineup spans two plug-in hybrid SUVs priced from AED 174,900 to AED 250,900, positioning Denza firmly in the mid-to-upper premium segment.
Distribution in the UAE is handled through BYD's authorised dealer network, with showrooms operating across Dubai, Abu Dhabi, and Sharjah. The brand launched in the UAE market in 2024, bringing with it a service and parts infrastructure backed by BYD's regional presence.
Both models on sale are plug-in hybrids, reflecting Denza's all-electrified product philosophy. The B5 is the entry point — a compact-to-midsize premium SUV running a 1.5-litre turbocharged hybrid system with dual electric motors, available from the Delux variant through to the Flagship. The B8 steps up to a larger, more powerful 2.0-litre turbocharged plug-in hybrid system and occupies the flagship position in the range, with pricing from the Flagship trim to the Executive at the top of the lineup reaching AED 250,900. Across both models, the cabin emphasis is on large screens, driver-assistance technology, and interior materials that compete with established European and Korean luxury rivals.