Mustang, Camaro, and Dodge are the last three companies that are keeping high-powered American muscle cars alive. In recent years, Mustang and Camaro have moved on to selling cars of a more sportier style. On the other hand, Dodge had decided to stick to its guns and to what it has always been good at.
Time has proved this to be a wise decision since, unlike Mustang and Camaro, their sales went up in 2018. This might be because people still love the vintage feel of an old-school muscle car and with Mustang and Camaro dabbling elsewhere, Dodge has less competition.
However, Dodge also sees the need for upgrading their vehicles. According to the new Fiat Chrysler Automobiles (FCA) boss, Mike Manley, it needs to upgrade the existing platform and technology since he does not see it lasting in the middle 2020s.
Manley aims to use electrification to really update and improve those vehicles even further. Funnily enough, Dodge is the last of the big three to decide to electrify their future cars. Chevrolet and Ford are both working on an electrified version of the Camaro and the Mustang respectively. This news is most likely a little heartbreaking for those who have fallen in love with traditional American muscle, a V-8, supercharged, 700 horsepower engine.
Everyone clearly loves the Hellcat with its V8, 706 horsepower engine. And Dodge knows this, which is why they keep on milking the same formula. Maybe that is why Dodge has still shown a reluctance to go towards full electrification. According to Manley, electrification “can’t be the dominant part”. The end result is most likely to be gas engines supplemented by 48-volt systems or plug in hybrids.
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Perhaps electrification is not such a bad idea after all. The truth is that the current platform Dodge uses is ancient – it was developed in the mid 2000s and was based on parts from the Mercedes W210 platform of the 90’s. For those afraid of change, middle 2020s is still a long way.
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