Ford unites with F-150 Clubs to reveal new model in UAE

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Ford Direct Markets has joined hands with the present band of genuine F-150 clubs and owners. This action is done to mark the introduction of the brand new 2021 F-150 in UAE. The automaker plans to initiate it’s ‘Make Way for the Beast’ campaign whose kickoff film was captured in the Al Qudra desert in the Middle East. That film was shot at the end of the previous year by following the social distancing and Coronavirus safety measures. In case you are interested in purchasing used Ford vehicles in Dubai, do not waste time in visiting the CarSwitch website.

How the launch went down 

In the region, this event was the first time Ford worked together with the customer base to reveal a vehicle. The band of genuine Ford truck owners portrayed a crucial role in the prosperous completion of the film which made a solid memorable event for the introduction of the brand new iteration of the UAE’s favorite truck. 

“The response received from F-150 owners and clubs to be part of the launch of the all-new model was truly overwhelming and a one-of-a-kind occasion that involved our strongest asset, our customers,” stated the Marketing Communications Director of Ford Direct Markets, Chris Probert. 

“The enthusiasm to partake in unveiling the all-new model was a clear indication of our customers’ sentiment towards the brand and the confidence they have in us to deliver products that are sought after in the Middle East.” 

Apart from being displayed in the film, Ford conducted several interviews with the respective F-150 owners behind-the-scenes. These owners shed their light on the Ford Truck Life and all-model rides. The participants were given a small preview of the film prior to its official reveal and then drove away on the Ford Truck as a token of gratitude. 

“I was thrilled to receive the invite from Ford to be a part of the regional launch film experience,” explained the owner of the first generation F-150 Raptor, Fernando Inacio. “I am always excited to get behind the wheel of my truck- it has a street presence like nothing else out there and gives me unlimited off-roading opportunities that I’m sure will continue with the all-new F-150.”

The tough exterior of F-150

The latest F-150 is built on a resilient and tested foundation which is a durable fully boxed high strength steel frame with an equally high strength, military grade aluminum alloy body. All the panels on the body are strong and unique. 

The aggressive exterior is redesigned while simultaneously upholding the tough and bold signature appearance which consists of a new power dome hood, a revised headlamp style and wraparound bumpers. 

Productivity on peak

Since the manufacturer Ford realizes the crucial demands of truck and off-roader customers, it has incorporated those expectations as features in the all-new F-150 which elevates productivity to the next level. 

Making the ultimate powerful, anywhere office, the vehicle’s new optional Interior Work Surface is perfect for working on a laptop, signing important documents or having dinner when parked. Ford understands that the majority of customers want a console shifter which is why it has made a stowable unit for the truck. 

It simply folds in the center console with only a button push and permits complete access to the big workplace in the parked position. 

Power and driver assistance

The brand new F-150 provides the newest driver assistance functions which are the part of Ford Co-Pilot360 2.0. On the XL trim level, even more features are offered as standard such as Pre-collision assistance, rearview camera, auto high beam headlights, dynamic hitch assist, auto on/off headlamps, Pedestrian Detection and automatic emergency braking. These safety features aid in preventing a potential accident with a car or a passerby.

The F-150 is launched with an option of 4 engines: three V6 choices, consisting of the segment’s first ever full hybrid powertrain and a naturally aspirated V8. 

The new 2021 F-150 is now available for purchase through the Middle East. If you want to buy similar off-roader vehicles, check out the CarSwitch website which boasts a wide collection of cars!

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