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Isuzu is a specialist commercial-vehicle and SUV brand with a focused lineup built almost entirely around its 3.0-litre turbodiesel engine — a powertrain with a strong reputation for durability in demanding conditions. In the UAE, the range covers pickups and a body-on-frame SUV, priced from AED 110,000 to AED 155,000.
UAE distribution is handled by Isuzu Motors Gulf, with authorised dealers and service centres across Dubai, Abu Dhabi, and Sharjah. The brand has maintained a continuous presence in the Gulf market since the 1980s, underpinned by a loyal commercial-fleet customer base.
Isuzu's UAE lineup runs from AED 110,000 to AED 155,000 across two core models. The D-Max is the brand's flagship pickup, offered in configurations from a flatbed working-truck variant up through to a fully equipped Crew Cab 4WD GT — making it one of the more versatile pickups on sale in the UAE for both trade and lifestyle buyers. The MU-X is the seven-seat SUV derivative built on the same platform as the D-Max, sharing its turbodiesel heart and body-on-frame construction; it competes with the Ford Everest and Mitsubishi Pajero Sport for buyers who want genuine off-road ability alongside family practicality. Both models run the same 3.0-litre diesel, which gives the lineup a degree of parts and servicing commonality that fleet operators in particular appreciate.
