Genesis G90 2026 Price in UAE

The Genesis G90 is a full-size luxury sedan that takes on the established European elite — BMW 7 Series, Mercedes-Benz S-Class, Audi A8 — with a combination of flagship refinement, distinctive Korean design, and a price point that undercuts its German rivals meaningfully. The 2026 G90 starts from AED 340,000.

Power comes from a 3.3 L engine producing 365 BHP, paired with an Automatic gearbox. The entry 3.3 Turbo trim delivers a genuinely complete luxury experience: air suspension, a panoramic roof, 12.3-inch dual-screen dashboard, and rear-seat massage chairs come as standard rather than costly options. The top-spec 5.0L V8 Royal adds enhanced rear-seat priority features, extended wheelbase proportions, and additional acoustic insulation — positioning it squarely as a chauffeur-grade choice. The G90 achieves 8 Km/L on a mixed cycle, competitive for a car of this size and output.

Pros: the G90 offers genuine S-Class-level rear-seat comfort and near-silent cabin isolation at a price that saves buyers a substantial sum over equivalent German flagships. Genesis's bespoke-feel interior materials — open-pore wood, quilted leather, textured metal — hold up against anything in the segment. Cons: Genesis showroom footprint in the UAE remains limited compared to BMW or Mercedes-Benz, which matters for service convenience. Resale values still trail the German trio in the secondhand market, meaning total cost of ownership over three to four years is less clearly in its favour.

As a relatively recent entrant to the UAE's full-size luxury segment, the G90 does not yet have an established long-term residual value curve locally. Qualitatively, buyers should expect depreciation broadly in line with other emerging luxury marques — steeper than the S-Class or 7 Series in the early years, but offset substantially by the lower entry price.

Buyers considering the G90 also cross-shop the BMW 7 Series, Mercedes-Benz S-Class, and Audi A8 — the three benchmarks of European full-size luxury sedans. Against those rivals, the G90 wins on standard equipment per dirham and stands out on design originality; it concedes on badge prestige and dealer network density.