
Genesis is Hyundai's standalone luxury brand and one of the fastest-growing premium nameplates in the UAE market — a position built on a lineup that delivers German-rival levels of specification and interior quality at prices that consistently undercut BMW, Mercedes-Benz, and Lexus. The UAE range spans from AED 170,000 for the entry sports sedan to AED 420,000 for the top-spec performance SUV, covering five models across sedan and SUV body styles.
In the UAE, Genesis vehicles are distributed by Al-Futtaim Motors, which launched the brand locally in 2021. Showrooms and authorised service centres operate in Dubai and Abu Dhabi, with the brand's 'Genesis at Home' concierge service extending coverage across the Emirates.
The Genesis UAE lineup runs from AED 170,000 to AED 420,000 and covers two core segments. On the sedan side, the G70 is the entry-level sports saloon — a rear-wheel-drive proposition that competes directly with the BMW 3 Series. The G80 steps up to executive saloon territory, offering both rear- and all-wheel-drive variants across a wide trim spread. The G90 sits at the top as the full-size flagship sedan, available with a twin-turbocharged engine or a large-displacement atmospheric unit in Royal specification. On the SUV side, the GV70 is the compact luxury SUV that attracts the highest volume of buyer interest, while the GV80 competes in the midsize segment against the Lexus RX and BMW X5. Across the range, Genesis distinguishes itself with a five-year unlimited-kilometre warranty and complimentary scheduled maintenance — ownership benefits that most European rivals do not match.