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Fiat is Italy's most recognisable mass-market brand and the name behind one of the most iconic small cars ever built — the 500. In the UAE, the lineup runs from AED 46,750 to AED 107,000, covering practical light-commercial vans through to stylish convertible city cars, making it a niche but distinctive choice for buyers who value European character over mainstream convention.
In the UAE, Fiat vehicles are distributed by Al-Naboodah Automobiles, which has represented the brand locally for decades. Showrooms and service centres operate in Dubai and Abu Dhabi, with authorised service points across the Emirates.
Fiat's UAE lineup spans two very different products. At the entry level, the Fiorino is a compact van aimed squarely at small businesses and light-commercial users — straightforward, practical, and the most affordable new Fiat on sale. The 500 family is the brand's centrepiece: a retro-styled range that includes hatchback, convertible, and crossover body styles, running from AED 46,750 up to AED 107,000 at the top-spec trim. The 500 range is where Fiat competes on style, with the open-top Cabrio and the raised 500X crossover broadening the appeal beyond the standard hatchback. For buyers after a small car that feels genuinely different from Japanese and Korean alternatives, the 500 remains a compelling proposition in its price bracket.
2016
