
Exeed is Chery Automobile's premium sub-brand, positioned to challenge European and Japanese rivals with upscale cabin finishes, advanced electrified powertrains, and competitive pricing across six models in the UAE. The lineup stretches from AED 84,999 to AED 229,999, covering compact SUVs through to full-size electrified sedans — a breadth that few Chinese brands currently match in this market.
In the UAE, Exeed vehicles are distributed through Al Yousuf Motors, with showrooms and service points operating across Dubai, Abu Dhabi, and Sharjah. The brand has been building its local footprint since the early 2020s, and after-sales network coverage has expanded steadily with each model launch.
Exeed's UAE lineup runs from AED 84,999 to AED 229,999 and spans every mainstream segment. At the entry point sits the LX — a compact SUV starting with a 1.5T petrol engine in the entry trim, scaling up to a 1.6T Flagship. The TXL steps up in size and refinement, running a 1.6T up to a 2.0T Flagship for buyers who want more interior space without moving into the premium bracket. The RX is the mid-size petrol SUV of the range, offered with a 2.0T in Comfort and Flagship guise. Buyers drawn to electrification have two strong options: the ES — a large SUV available as a range-extended EV (REEV) or full BEV — and the ET, a flagship sedan offered as a REEV hybrid or full BEV, reaching up to AED 229,999 at the top trim. The VX rounds out the SUV side with a 2.0T petrol or plug-in hybrid AWD Flagship for those who want electrification in a more traditional SUV body.
Exeed is still establishing its resale track record in the UAE, so buyers should factor in potentially softer residual values compared with longer-established rivals such as Toyota or Hyundai — a common position for newer premium Chinese brands entering the market. Strong list-price competitiveness relative to European alternatives of similar specification helps offset this consideration.