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Dongfeng is one of China's largest state-owned automakers, with a history stretching back to 1969 and a product range that now spans sedans, SUVs, and electrified powertrains. In the UAE, the brand has established a growing presence as a value-forward alternative to Japanese and Korean mainstream rivals, with 11 models on sale in 2026 and prices ranging from AED 53,900 to AED 121,900.
In the UAE, Dongfeng vehicles are distributed through Al Masaood Automobiles, with showrooms and service centres operating across Abu Dhabi, Dubai, and the Northern Emirates. The brand entered the UAE market in the 2020s as part of a broader push by Chinese automakers into the Gulf region.
Dongfeng's UAE lineup covers a wide sweep of segments. At the affordable entry point sits the Shine — a compact sedan that opens the range — followed by the Shine Max for buyers wanting a slightly larger footprint. The Rich 7 and Huge expand the sedan offering into the mid-size bracket. On the SUV side, the AX7 and Mage handle the mainstream compact and mid-size crossover space. At the top of the range, the 007 REEV brings extended-range electric technology to a premium executive sedan, and the Z9 tops the lineup as the flagship turbocharged model at AED 121,900. Buyers looking for electrified options will find the 007 REEV particularly compelling, combining a 1.5-litre range-extender with electric drive for long-range capability without range anxiety.
2025
40,900 KM
