Jaguar is a well-known British automotive manufacturer recognized for producing stylish and elegant vehicles. The automaker has been in business since 1922 and has produced a wide range of vehicles. Jaguar Cars Limited has progressed from creating sidecars to producing high-performance passenger cars, and its emblem has changed as well.
The Jaguar logo, like any other motor brand, has a long history and significant symbolism. The jaguar leaping in the logo appears to be pretty simple, yet there is an intriguing concept behind it. Let’s look at the meaning of the Jaguar emblem and how it has changed over time. We’ve also put together a list of interesting Jaguar logo facts.
If you like Jaguar models and want to buy one, have a look at these used Jaguar cars for sale in the UAE and pick your favorite. Let’s take a quick look at the brand’s history before we get into the details:
History of Jaguar
Swallow Sidecar Company, the forerunner of Jaguar, was created in 1922. The company used to make motorcycle sidecars before it started making cars. After a few years, the firm renamed itself SS Cars Limited and released its first car, the SS1.
The SS Jaguar was built later that year, in 1935. To establish the brand’s character in the automobile business, SS Cars Limited was renamed Jaguar Cars Limited in 1945.
Jaguar’s first line of automobiles, which were physically appealing and packed with novel technical features, helped the company gain fame. The early Jaguar models, such as the E-type, C-type, and D-type, set the way for the new models we see today.
Meaning of Jaguar Logo
In 1945, the leaping jaguar was introduced to the brand’s emblem. The logo’s jumping jaguar represents the company’s desire to go forward as well as power, grace, performance, and elegance. The goal of this Jaguar logo design is to represent the company’s key values.
History of Jaguar Logo
Let’s have a look at the evolution of the Jaguar emblem from its inception to the present day.
Logo of Jaguar (1922-1935)
This logo was used by Jaguar Cars Limited, which was previously known as Swallow Sidecar Company.
Let’s start with a vintage Jaguar logo for the Swallow Sidecar Company. At the time, the logo had a blue circle encompassed by a red frame with gold wings on two sides. Furthermore, the entire company name was in handwritten-style font within the circle.
Logo of Jaguar (1935-1945)
When the SS Jaguar model was introduced in 1935, the logo had Jaguar inscribed in the center of a hexagon with eagle wings on two sides and a tail. The designer utilized a monochrome color scheme and a typeface with bold, straight lines.
Logo of The Jaguar (1945–2012)
The former logo was modified in 1945 when the company’s name was changed to Jaguar Cars Limited. In the same year, the leaping Jaguar vehicle logo was debuted. The initial iteration of this Jaguar logo looks very similar to the one found on the automaker’s most recent models.
The jumping jaguar was sculpted in black, with the word Jaguar inscribed beneath it in a dark green color.
The designers added ears and technology to the second iteration of the Jaguar vehicle logo when it was developed and structured. The angles were also rounded to make the jaguar appear more natural. The Jaguar wordmark was modified from dark green to black, and the typeface lines were thinned.
A third version of the Jaguar logo was created by tweaking the logo significantly. The jumping jaguar was darkened, and the black wordmark was replaced with grey.
In addition, one of the intriguing Jaguar logo facts is that the emblem was first used as a hood ornament in 1945. Until the early 2000s, the logo was used as a hood ornament.
Logo of Jaguar (2001-2012)
The Jaguar automobile logo was simplified in 2001. The Jaguar insignia were redesigned and a black and white palette was chosen by the designers. The leaping jaguar took center stage, and the wordmark ‘Jaguar’ was rewritten in a modern sans-serif font. The corners of the bars’ ends were also given a softer appearance.
Logo of Jaguar (2012- Present)
In the year 2012, the Jaguar automobile logo was updated to give it a more contemporary feel and appearance. Since then, the leaping jaguar has had a 3-D appearance in silver gray (metallic gray) with a silver wordmark ‘Jaguar.’ The logo’s gradient gray color highlights the 3-dimensional shape, giving it a cleaner appearance.
This Jaguar logo is still in use today and represents quality, elegance, and great performance.
Facts About Jaguar Logo
Before the early 2000s, the Jaguar logo was used as a hood ornament on models. It was taken down after the European Union approved pedestrian safety standards. Following that, Jaguar began installing a badge on the front grille of certain automobile models that depicted a roaring jaguar face surrounded by a red circle. This logo is still shown on some of the brand’s automobiles.
