The awe-inspiring latest Maserati MC20 supercar, made its successful gulf debut in the UAE with Al Tayer Motors proud of becoming the foremost dealer to launch the breathtaking Italian model in the region.
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It is worth mentioning here that Al Tayer Motors is the first dealership in all the Middle East to successfully launch the latest Trident model. The MC20 private preview was grand phenomenon in the UAE and was attended by Ashok Khanna, CEO, Al Tayer Motors, Matar Humaid Al Tayer, Board Member Al Tayer Motors, Domenico La Marte, General Manager, Maserati Middle East & Africa, Giuseppe Finocchiaro, Italian Consul General in Dubai, Nicola Lener, Ambassador of Italy to the UAE, Ahmed Humaid Al Tayer, Director, Al Tayer Motors and Jad Elias, Vice-President – Maserati, Al Tayer Motors.
“We are proud to launch the MC20 and Fuoriserie Program in the UAE, as part of the roadshow in the Middle East and Africa. With the MC20, we inaugurate a new era in the only way we know: with audacity, energy and always focusing on our goal to deliver one of the most exclusive experiences to our clients,” expressed Domenico La Marte, General Manager, Maserati Middle East and Africa, after the supercar’s regional launch.
The MC20 is gearing up to be the first step in Maserati’s tilt towards a new era that makes grounds for the brand’s future direction.
The best thing about MC20 is that beneath its aerodynamic lines is the Nettuno engine which is a 630 horsepower V6 with 730Nm of torque that aids propelling the sportscar from 0-100kph in less than 2.9 seconds and to an eye-popping speed of more than 325kph.
In addition, Maserati is also paying more attention to personalisation of its cars with the brand new ‘Fuoriserie’ program that gives clients the unique opportunity to experience an extraordinary “car tailoring” shop that will be at the Modena headquarters.
In order to successfully help customers in finding their way around the innumerable possible combinations, three collections are accessible as a starting-point: Corse, Unica and Futura. According to Maserati, each collection reveals the brand’s power and symbolizes its core values while bringing together performance with chic and innovation.
A one-oﬀ Quattroporte, specifically designed as an essential part of collaboration between the Maserati Centro Stile and the Garage Italia team, will be an integral part of the Fuoriserie Program roadshow in the UAE. It brings together pure white with rainbow mica that truly reflects the whole colour spectrum.
After its UAE debut, the MC20 and Fuoriserie Program will be heading on a roadshow across the Middle East as well as Africa. As far as its availability for private viewing is concerned, you will be witnessing it in the Maserati showrooms in the UAE until February 9. The Maserati MC20 is also hopeful to arrive in dealerships in the MEA region in Q4 2021.
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