Logo and slogan are very crucial for the brand image of any company. It becomes the material of recognition for the customers. Renewing the logo and slogan is a great step towards improvement. Moreover, it increases the chances of growth and success for the brand.
Keeping this in mind, the automotive company Kia Motors has introduced a new logo and global brand slogan. CarSwitch brings you all the details of the news and we have the best pre owned cars in Dubai to peak your interest.
The company is a multinational vehicle manufacturer based in South Korea and the renewing of the corporate logo along with the slogan signifies the brand’s impressive transformation. In order to serve the all new brand purpose, Kia Motors has taken this initiative. Furthermore, the brand will be able to impose a leadership role in the progressive mobility industry. The latest logo and slogan translates the goal of Kia Motors to revamp almost all the aspects of its business.
What do the new changes look like?
The new corporate logo symbolizes the all-new brand purpose along with the services it aims to provide to the wide customer base. Kia Motors promises to offer more products and services in the near future. This promise is dutifully fulfilled by making the latest logo to look similar to a handwritten signature.
The properly structured, uninterrupted and rhythmical line of the logo conveys the dedication of the company to offer inspiration, happiness and joyful moments. On the other hand, the symmetrical design showcases boldness and confidence. The uplifting patterns of the logo display the leaping aspirations of the company and more significantly, what it provides to its customers.
As for the global brand slogan, it states: “Movement that inspires”.
The President and CEO of the Kia Motors, Ho Sung Song, commented: “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”.
“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The recent logo was showcased during the record breaking pyrotechnic display in the skies. This took place in the city of Incheon, South Korea. The event witnessed more than 300 pyrodrones which were used to launch hundreds of fireworks. A highly artistic display was seen because the fireworks were arranged in a synchronized and neat order. It was perfect for celebrating the fresh chapter and new beginning of Kia Motors.
This event was so excellent that it won a new Guinness world record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. The aesthetic and glorious display can be viewed at the Kia Global Youtube channel.
It seems like Kia Motors is not coming slow at all because the renewal of the corporate logo and global brand slogan is not the only plan the company is determined to achieve. The brand is all geared up for introducing a new brand purpose and strategy on the 15th January. More details regarding the new brand strategy which will consist of philosophy and brand purpose, will be revealed via the digital ‘New Kia Brand Showcase’.
Moreover, the application to the future products lineup will also be shared on the same day. This event will take place at 01:00 AM CET, on the 15th January. For the fans who want to witness the event live, can view it on the Kia Global Youtube channel respectively.
Prior to the introduction of the new logo, the announcement of the long term ‘Plan S’ business strategy by Kia Motors was given out in the previous year. In this ‘Plan S’ announcement, Kia Motors, along with other crucial points, revealed that it has the ambition to have a leading position in the global automotive market. The company will achieve this position by highlighting electric vehicles and displaying a variety of mobility services that will fulfill the needs and preferences of automotive enthusiasts along with the local markets.